ITWorx Develops a Content Management Solution  for  His Highness Sheikh Mohammed bin Rashid Al Maktoum's Website

Customer Profile

Dubai Media Office manages the personal website of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister and Ruler of Dubai. The website contains many sections about His Highness, his vision, the future of Dubai, anthology of his poems and publications, as well as many other relevant areas.

The Challenge

Dubai Media Office, which manages the personal website of His Highness Sheikh Mohammed bin Rashid Al Maktoum, has identified the need to revamp the website to cope with his Highness’ vision of the modern UAE backed by a solid heritage of civilization. Accordingly, ITWorx was selected for this mission.

The Solution

The website revamping included complete website recreation through empowering the website with a strong content management system using the latest Vignette technology V7, adding new sections to the website, and creating an attractive user interface.


The aim of these major changes was not only delivering new modern design, or adding new interactive sections to be available to website users, but also giving the Media Office the ability to timely manage and operate the website’s different content areas; making it easier, faster and more controllable to manage changes and cope with the high pace of UAE and Dubai modern life.


Sheikh Al Maktoum Content Management Application is deployed over a robust, expandable, load-balanced infrastructure that is highly available and designed to sustain various loads and traffic patterns. The solution is provided in Arabic and English languages and is carefully designed to enable further languages in the future.


ITWorx team managed to recreate all of the website sections as content-managed items based on Vignette components, making them much easier to work with and allowing the site to be more robust. Moreover, the team provided a two-step workflow module that allowed Dubai Media Office users to manage to edit, approving and publishing their content, thus minimizing the time and effort required to publish the content.


Although this project faced an aggressive timeline, ITWorx team successfully managed to migrate thousands of content items using Vignette technology in a very short period of time. It is also worth mentioning that the website was awarded “Website of the Year” for Europe, Middle East, and Africa during Vignette Village 2008 conference that took place October 20-22 in Austin, Texas. This award recognizes the exceptional efforts put forth by ITWorx Vignette team and asserts ITWorx position as a leading regional and global Vignette solutions provider

The Benefits

  • Bi-lingual website highly available and designed to sustain various loads and traffic patterns
  • The Media Office is able to timely manage and operate website’s different content areas
  • Two-step workflow module allowing users to manage editing, approving and publishing content

Technologies and Software

  • Vignette 7 Content Management System (CMS)
  • Java
  • JSP
  • XSL
  • XSLT