ITWORX Delivers Vodafone live! to Put Innovative Services in the Palm of Vodafone Egypt Customers’ Hands

Customer Profile

Vodafone Egypt is an international consortium with Vodafone Group Plc., the world’s largest mobile communications company, recognized worldwide for its quality of service and product innovation.

The Challenge

Vodafone had launched its Vodafone live! global initiative, a customer-driven, integrated package of services aimed at providing consumers with enhanced content and applications that can be delivered to handsets over 2.5G and 3G wireless GSM networks. To harmonize with this initiative, Vodafone Egypt needed to establish its own Vodafone live! platform to provide their customers with the same level of service offered worldwide. Vodafone Egypt needed an IT consulting and development partner with experience in the diverse range of applications needed to create, manage, deliver, and render the content to meet the Vodafone live! platform guidelines.

The Solution

ITWORX successfully delivered a tailored Vodafone live! platform that integrates with Vodafone’s internal systems, instant messaging services, multimedia messaging content delivery services, third party search partners, and Vodafone content providers worldwide.

The integrated Vodafone live! package of services includes email, calendar, instant messaging, multimedia downloads, multimedia messaging, worldwide news access, search capabilities, and customizations for all major handsets. ITWORX also integrated ER5 into the solution to provide a billing application for services provided by Vodafone live!, which increases revenue for the operator while providing more efficient billing services to the end user.

ITWORX implemented an advanced Content Management System to provide backend administration for Vodafone live! content. The system performs content syndication from the different content providers, customizes the content, and then delivers it to both Live! and legacy devices. The content delivered is device dependent, so ITWORX enabled Vodafone live! to render and display content to end users in the format that best suits their devices, including all leading international brands.

The Benefits

  • Easy-to-use graphic user interface
  • Customizable pushed content
  • Integrated and consolidated services
  • Increased use of GPRS for downloads creates revenue
  • Increased system reliability
  • Integrated billing systems ensure more efficient payments and less churn

Technologies and Software

  • Vignette Content Management
  • Sun One Technologies including Mobile Access Pack
  • WebLogic Technologies
  • J2EE, JSP
  • Oracle 9i

Technical Features

  • ER5 Integration
  • Advanced Content Management System to provide backend administration
  • Content syndication from the different content providers

Business Benefits

  • Easy-to-use graphic user interface
  • Customizable pushed content
  • Integrated and consolidated services
  • Increased use of GPRS for downloads creates revenue
  • Increased system reliability
  • Integrated billing systems ensure more efficient payments and less churn

“Vodafone launched the largest mobile service initiative – Vodafone live! in most Vodafone operators around the world. We realized the importance and the need for an advanced IT development partner that will support and ensure rapid development, integration and implementation of Vodafone Egypt specifications, solutions and architecture. ITWorx had done stellar work for us in the past. As a very dynamic and supportive organization, ITWorx was the best fit for our current and future objectives Vodafone live! is up and running and its effect on customer satisfaction is outstanding. Customers now have a complete, innovative and integrated package of services and content available only at Vodafone live!”

Housam El-Dokany

Internet Development & Data Services Manager