17th January 2007 – Dubai, United Arab Emirates – ITWorx announced today the launch of du’s online number booking and registration system, helping du acquire 750,000 subscribers 3 months before the operator’s official launch.

du, the UAE’s second national telecommunications operator, turned to ITWorx to develop an online system that would enable interested subscribers to choose and book their preferred 055-number. Coinciding with its pre-launch marketing campaign, this system would help promote du as the operator of choice and win a distinguished initial customer baseline.

“Our challenge was to deliver a secure system capable of handling the expected massive number of concurrent requests without compromising its stability. This was to be done in a record time before the launch. The registration process had to be quick, simple, and effective to impress du’s would-be subscribers” said Ahmed Badr, ITWorx Vice President of Professional Services.  “We are very excited to partner with du on such a strategically important project that helps position du as the operator of choice” he continued.

ITWorx delivered a faultless, secure, fast, accurate, and stable bilingual number booking and registration system that satisfied the operator’s market penetration plans. The huge take-up of numbers was evident during the system’s seven-week run. It recorded an average of 3500 055-number requests per hour and over 100,000 booking requests within just the first two days of the campaign.

“ITWorx has established its name as an innovative trusted partner” said Osman Sultan, du CEO. “ITWorx demonstrated flexibility in responding to our dynamic and changing requirements, as well as commitment to project delivery dates. More and most important is that ITWorx continues to share our vision and pursuit of ultimate client satisfaction” he continued.

About ITWorx

ITWorx is the largest software professional services firm in Egypt. The company offers Portals, Business Intelligence, SOA and Application Development Outsourcing services to Global 2000 companies. ITWorx serves Financial Service firms, Educational institutions, Telecommunication operators and ISVs in North America, Europe and the Middle East. ITWorx employs over 600 experienced professionals and operates globally through offices in Egypt, Saudi Arabia, UAE, and the United States.

About du

du is the UAE’s second national Telco and the newest service brand of Emirates Integrated Telecommunications Company (EITC), du is the first Telco in the United Arab Emirates to offer the full spectrum of voice, data, video, and content services over fixed and mobile networks to both residential and business customers. For more information, please visit www.du.ae

For more information on ITWorx, please contact:

ITWorx Press & Media Office

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