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Market-leading solution that gets you ahead

In today’s social media-enabled world, having your finger on the pulse matters more than ever.

 

Opinions and trends, incidents and debates – they move at lighting-fast speed, and they reach everyone, everywhere. No organisation can afford to be left behind, or be left out – whatever sector it’s in.

That’s where Media Sensor comes in. Our market-leading solution doesn’t just keep you up-to-speed; it gets you ahead. And it doesn’t give you information, it gives you insight: powerful, practical insight into your customers, your competitors and the world at large.

15K

Tweets


Negative
390

10%

Neutral
150

51%

positive
24

88%

15K

Posts


Negative
390

10%

Neutral
150

51%

positive
24

88%

The perfect combination

  • Social media listening
  • Rich and detailed analysis
  • Easy-to-use tools and dashboards
  • Unique features and capabilities (including languages)

Explore the potential

  • Classify tweets and posts by criteria – chosen and created by you.
  • Monitor sentiment, positive and negative.Easy-to-use tools and dashboards
  • Drill down into top trends. Analyse individual contributors.

neutral
0

  • Neutral-0.25  0.25

  • Negative-1  -0.25

  • Positive0.25  1

Unique Arabic capabilities

As well as English (the most universal social media language), Media Sensor also excels at capturing conversations in Arabic. This includes most of the main dialects in the Gulf region, plus slang and informal tones.

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details?

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Know your customers

The Media Sensor allows you to obtain customers’ sentiment with local content and dialects.

You will get categorized insights on who, where, when and what the customers are saying about your brand, services and products. Moreover, you will be able to detect customers’ behavior and gain valuable information on their interests.

You can tailor engaging content that addresses your target audience with topics that match their interests and guarantee their interaction.

Understand the market

ITWORX’ offering enables you to explore social media channels and news portals for key topics about your brand, products, services, buzzwords and competition.

By analyzing the generated insights, understanding the competition and customer’s preferences, you get to have an up-close view of your target market, which empowers you enough to be a “game changer”.

Identifying the current influencers gives you the chance for early engagement, allows you to set new trends and introduces new innovative approaches.

Detect and resolve problems

Media Sensor allows you to spot negative feedback and threatening trends early on. If there is a problem with your newly released product or service, you will be the first to get notified and thus be able to react immediately, so to avoid critical situations or image damage.

Having firsthand interaction with your customers gives you a better viewpoint, and the chance to address their complaints. This in turn humanizes the customer experience and increases customer loyalty!