Information is power. It is actually the current century’s sharpest weapon that companies and countries use to excel and/or beaten their competitors and/or enemies. Out of this thought the conception of Big Data has evolved, and huge agencies started to collect data from everywhere, like for example the NSA (National Security Agency) in the US or Google.
One of the innovative ways Google uses to generate data are search engines, where daily over 1.17 billion people use the Google search engine. This in turn, calls users to have an internet access that allows them to make and leave digital traces over the web.
The internet is considered a novel invention ranging 50 years ago. Yet it invaded our lives at lightning speed, to an extent that made us connected to the entire world; reaching anybody, anywhere and at any time. Consequently, many of us wrongly believe the internet covered already the whole world. But facts and figures showed only a coverage of one-third of the world’s population. In other words, two-thirds still don’t have any internet access yet. The internet giant Google won’t definitely keep this fact as it is! On the contrary the company thought about different scenarios of how to change the rules of the game! In other words, it was time for the new Project Loon to see the light for the first time.
Basically it’s about balloons designed in a specific way that allow a faster, easier and cheaper internet access for everyone around the globe.