Google Loons

Information is power. It is actually the current century’s sharpest weapon that companies and countries use to excel and/or beaten their competitors and/or enemies. Out of this thought the conception of Big Data has evolved, and huge agencies started to collect data from everywhere, like for example the NSA (National Security Agency) in the US or Google.

One of the innovative ways Google uses to generate data are search engines, where daily over 1.17 billion people use the Google search engine. This in turn, calls users to have an internet access that allows them to make and leave digital traces over the web.

The internet is considered a novel invention ranging 50 years ago. Yet it invaded our lives at lightning speed, to an extent that made us connected to the entire world; reaching anybody, anywhere and at any time. Consequently, many of us wrongly believe the internet covered already the whole world. But facts and figures showed only a coverage of one-third of the world’s population. In other words, two-thirds still don’t have any internet access yet. The internet giant Google won’t definitely keep this fact as it is! On the contrary the company thought about different scenarios of how to change the rules of the game! In other words, it was time for the new Project Loon to see the light for the first time.

Basically it’s about balloons designed in a specific way that allow a faster, easier and cheaper internet access for everyone around the globe.

This project is all about a “network of balloons, which will be travelling on the edge of space, [created] to connect people in rural areas”, and this will increase the coverage span for more people. There are also other benefits the project brings with: Getting online, offers better medication, farming and education opportunities for people in remote areas. Besides, the internet business will increase. But how do these balloons look like and how do they work? Well, the balloons are designed out of very light, yet robust and elastic material that enables them to fly high. A sensor with WiFi is then fixed on the top of them. The navigation of these balloons will depend on the wind. The Project Loons, as called by Google, travel around 20 km above the earth’s surface heading the stratosphere. The wind layers decide then upon the speed and direction of each balloon. Additionally, the “Project Loons use software algorithms to determine where its balloons need to go, then moves each one into a layer of wind, blowing it in the right direction.” More detailed information about the balloon body, construction and illustrative videos about the Project Loon can be extracted for the link below:

Written By:
Yasmin El Dessouky
Digital Marketing Specialist