The Dubai eGovernment department has launched its latest eService to make it easier for citizens and businesses to interact with the Government. mPay, provided by leading Egyptian professional software services firm, ITWorx, initially covers the Roads and Traffic Authority’s Salik road tolling system that allows customers to recharge accounts using their mobile phone.

The Dubai eGovernment ePay provides an online payment service via the web; however using the mPay service, customers can now also register their credit card information online, which is then used as a payment tool for future recharge requests coming from their mobile.

The mPay system will be hosted at the Dubai eGovernment data centre which will receive requests from customers through SMS. The customer simply sends an SMS to charge or pay for a specific service, and mPay integrates with the service provider’s back-end system to complete the payment transaction.

“mPay technology removes the frustration of forgetting to recharge or to pay service fees, because it’s now possible to do it anytime, anywhere, through mobile phones,” said Hafez Hamdy, Marketing Director for ITWorx, whose technology makes this service possible.

“The design of the service takes into consideration the importance of the security, performance, and reliability of such a vital public service system and, most importantly, the mPay technology is designed to allow for the smooth addition of future services with minimal effort to avoid unnecessary investment in the short term.”

“Dubai eGovernment is delighted to introduce this new and highly convenient service to our customers,” said Mr. Salem Al Shair, eServices Director, Dubai eGovernment. “We are expecting to experience high take-up by Salik users and look forward to receiving feedback from customers,” he said.